Paper Sculpture

The art of folding papers is getting more and more popular each day. According to Jae Wagoner, Paper Sclupture is one of the most highly successful forms of advertising illustration. When it is appropriately used the viewer response is unsurpassed. People are fascinated with this art form. They do not know how the work is done, and it captures their attention in a way that regular illustration or photography cannot accomplish. One of his clients had some marketing research done to compare paper sculpture to illustration and photography. Based on the result, the reader rate of retention for paper sculpture was 25% higher than illustration and even 30% higher than photography. In fact, they found that readers even remembered the name of the product being advertised in conjunction with the paper sculpture.

I just discovered this sculptor named Jeff Nishinaka. He is amazing. He studied illustration at The Art Center College of Design, Pasadena, California, where he first experimented with paper art and sculptures. He graduated from there and has created sculptures ever since. Here are some of the lovely sculptures he's created.

Bloomingdale's commercial

Childrens Museum, New York

Colorado Hospital

The Lion King

US Postal Service

Barbie commercial

Knorr Cheddar Pasta Commercial

What do you think? His artworks are amazing right? For more about his infos and artworks, just go to his website. :)